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| Author: | Plummer, J.T. |
| Title: | How personality makes a difference |
| Journal: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 79-83 |
| Index terms: | CONSUMER RESEARCH SOFT DRINKS INDUSTRY |
| Freeterms: | PERSONALITY |
| Language: | eng |
| Abstract: | This article deals with the use of the concept of personality in consumer research. Included is an example from the soft drinks industry. |
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