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| Author: | Verhoef, P. Franses, P. |
| Title: | Combining revealed and stated preferences to forecast customer behaviour: three case studies |
| Journal: | International Journal of Market Research
2003 : VOL 45:4, p. 467-474 |
| Index terms: | BEHAVIOURAL SCIENCE CASE STUDIES CUSTOMERS PREDICTION THEORY |
| Language: | eng |
| Abstract: | Most of companies collect data about their company. This data is often stated preference data (SP) e.g. intentions and satisfaction or revealed preference data (RP) e.g. purchase behavior. In this article three case studies examine SP and RP and their effects in predicting future customer behaviour. |
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