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| Author: | Yang, S.-U. Grunig, J. E. |
| Title: | Decomposing organisational reputation: The effects of organisation-public relationship outcomes on cognitive representations of organisations and evaluations of organisational performance |
| Journal: | Journal of communication management
2005 : VOL 9:4, p. 305-325 |
| Index terms: | public relations organizational performance organization organizational effectiveness Korea communication management reputation |
| Language: | eng |
| Abstract: | The article decomposes traditional reputation measurement systems into behavioural organisation-public relationship outcomes, cognitive representations of an organisation in the publics' minds and evaluations of organisational performance. Five Korean-based organisations were studied and a model between active communication behaviour and organisation-public relationship outcomes was created. The results indicate that relationship outcomes lead to favourable representations of an organisation. |
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