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| Author: | Lee, J. Lee, C. Yoon, Y. |
| Title: | Investigating differences in antecedents to value between first-time and repeat festival-goers |
| Journal: | Journal of Travel & Tourism Marketing
2009 : OCT-NOV, VOL. 26:7 p. 688-702 |
| Index terms: | event marketing loyalty tourism Korea |
| Language: | eng |
| Abstract: | The paper discusses quality aspects that characterize first-timers and repeaters and facilitate festival loyalty. The results suggest that program and convenient facilities are more important to repeat visitors, whereas first-timers value food and souvenirs in addition to those two aspects. Furthermore, the findings indicate a stronger value-loyalty relationship for repeat festival visitors. |
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