search query: @indexterm ARMED FORCES / total: 137
reference: 97 / 137
| Author: | Cook, V. J. |
| Title: | Marketing strategy and differential advantage. |
| Journal: | Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 68-75 |
| Index terms: | MARKETING MANAGEMENT STRATEGY MARKETING MIX PORTFOLIO MANAGEMENT ARMED FORCES |
| Language: | eng |
| Abstract: |
SCIMA