search query: @indexterm ARMED FORCES / total: 137
reference: 97 / 137
Author: | Cook, V. J. |
Title: | Marketing strategy and differential advantage. |
Journal: | Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 68-75 |
Index terms: | MARKETING MANAGEMENT STRATEGY MARKETING MIX PORTFOLIO MANAGEMENT ARMED FORCES |
Language: | eng |
Abstract: |
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