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Author:Kioulafas, K. E.
Title:A quantitative analysis of the Greek soft-drink market, or : How your advertisement will help your competitor's sales.
Journal:European Journal of Operational Research
1985 : AUG, VOL. 21:2, p. 165-171
Index terms:ADVERTISING
SOFT DRINKS INDUSTRY
SALES
QUANTITATIVE TECHNIQUES
GREECE
Language:eng
Abstract:
SCIMA record nr: 41611
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