search query: @indexterm SOFT DRINKS INDUSTRY / total: 137
reference: 108 / 137
Author: | Kioulafas, K. E. |
Title: | A quantitative analysis of the Greek soft-drink market, or : How your advertisement will help your competitor's sales. |
Journal: | European Journal of Operational Research
1985 : AUG, VOL. 21:2, p. 165-171 |
Index terms: | ADVERTISING SOFT DRINKS INDUSTRY SALES QUANTITATIVE TECHNIQUES GREECE |
Language: | eng |
Abstract: |
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