search query: @indexterm SOFT DRINKS INDUSTRY / total: 137
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| Author: | Moore, T. |
| Title: | He put the kick back into the coke. |
| Journal: | Fortune
1987 : OCT 26, VOL. 116:9, p. 52-56, 58 |
| Index terms: | COMPANY PERFORMANCE INDUSTRIAL ENTERPRISES INTERNATIONAL BUSINESS SOFT DRINKS INDUSTRY |
| Language: | eng |
| Abstract: | A portrait of the chief executive of Coca-Cola. The company's rising stock price. Its first acquisition in its history. Entrance into the bottling business and diversification into films and television. The new ranges of canned coke and soft drink operations. The use of tax shelter financing to avoid risks. The losses and success of Columbia Pictures, which the company bought. The merger of Columbia and TV divisions with Tri-Star. A short review of Pepsi and Coca-Cola worldwide penetration, and a graph of Coca-Cola investors returns, accompany the analysis. |
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