search query: @indexterm SOFT DRINKS INDUSTRY / total: 137
reference: 89 / 137
Author: | Williams, S. |
Title: | The use of narrative tapes in quantitative ad testing. |
Journal: | Journal of the Market Research Society
1987 : OCT, VOL. 29:4, p. 451-457 |
Index terms: | ADVERTISING RESEARCH CHILDREN SOFT DRINKS INDUSTRY |
Language: | eng |
Abstract: |
SCIMA