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| Author: | |
| Title: | Fruit juices in Italy. |
| Journal: | Market Research Europe
1989 : JUL, VOL. 21, p. 15-23 |
| Index terms: | SOFT DRINKS INDUSTRY ITALY |
| Language: | eng |
| Abstract: | A report is presented about the market for fruit juices and fruit nectars in Italy. Total market size is estimated. Key trends and developments are outlined. Volume and value sales data are published. Sources of supply are examined, exports and imports are compared. Market sectors are identified and described. Usership and purchasing patterns are analysed. Market penetration is examined by sex and age group. Main brands and manufacturers are listed, market positions are evaluated. Market shares are presented. Retail distribution channels are discussed. A future outlook is summarized, sales are projected to 1992. Strong market growth is expected. |
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