search query: @indexterm ARMED FORCES / total: 137
reference: 38 / 137
Author: | Byrne, M. Langmaid, R. |
Title: | The Marilyn project: avoiding the soldier blues |
Journal: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 435-456 |
Index terms: | RECRUITMENT ARMED FORCES ADVERTISING |
Language: | eng |
Abstract: |
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