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| Author: | Sonfield, M. (et al.) |
| Title: | Gender comparisons in strategic decision-making: an empirical analysis of the entrepreneurial strategy matrix |
| Journal: | Journal of Small Business Management
2001 : APR, VOL. 39:2, p. 165-173 |
| Index terms: | VENTURE MANAGEMENT STRATEGIC MANAGEMENT ENTREPRENEURSHIP GENDER DECISION MAKING |
| Language: | eng |
| Abstract: | The strategic decision-making of male and female small business persons and entrepreneurs has been investigated. A gender comparison testing of the entrepreneurial strategy matrix, a situational model which suggest strategies for new and ongoing ventures in response to the identification of different levels of venture innovation and risk is reported. |
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