search query: @indexterm Bias / total: 138
reference: 37 / 138
Author: | Penn, D. |
Title: | Does market research work anymore? |
Journal: | Admap
2004 : VOL. 39:2, p. 43-45 |
Index terms: | Bias Marketing Market research |
Language: | eng |
Abstract: | The article discusses the emergence of doubt about market research and hoe it should be confronted. |
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