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| Author: | Glazer, R. |
| Title: | Multiattribute perceptual bias as revealing of preference structure. |
| Journal: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 510-521 |
| Index terms: | CONSUMER BEHAVIOUR BRAND CHOICE PERCEPTION BIAS |
| Language: | eng |
| Abstract: |
SCIMA