search query: @indexterm Bias / total: 138
reference: 130 / 138
| Author: | Leeflang, P. S. H. Olivier, A. J. |
| Title: | Bias in consumer panel and store audit data. |
| Journal: | International Journal of Research in Marketing
1985 : VOL. 2:1, p. 27-41 |
| Index terms: | CONSUMER PANELS DATA ANALYSIS BIAS |
| Language: | eng |
| Abstract: |
SCIMA