search query: @indexterm Bias / total: 138
reference: 130 / 138
Author: | Leeflang, P. S. H. Olivier, A. J. |
Title: | Bias in consumer panel and store audit data. |
Journal: | International Journal of Research in Marketing
1985 : VOL. 2:1, p. 27-41 |
Index terms: | CONSUMER PANELS DATA ANALYSIS BIAS |
Language: | eng |
Abstract: |
SCIMA