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Author: | Kuchler, F. Krissoff, B. Harvey, D. |
Title: | Do consumers respond to country-of-origin labelling? |
Journal: | Journal of Consumer Policy
2010 : DEC, VOL. 33:4, p. 323-337 |
Index terms: | USA regulations markets consumer behaviour food |
Freeterms: | labelling |
Language: | eng |
Abstract: | Seafood was the 1st class of foods to get covered by the 2002 U.S. regulatory requirements for mandatory country-of-origin (here as: c-of-o.) labelling (COOL). Thus, there should have been an observable response in the seafood demand. This study explores markets most likely to respond by estimating retail demand for shrimp. The estimated demand systems consisted of standard variables consistent with economic theory-price and expenditure changes, ongoing trends, the consumption patterns' seasonality, and regulations requiring c-of-o. labels. Data originated from a nationally representative panel of households (as: h-holds) recording retail food purchases, letting to construct relatively high-frequency market data for testing for the presence of even short-lived impacts. Using h-holds' demographic information, it was possible to separately evaluate demands by consumers most likely to respond to label information. The demand systems produced reasonable price and expenditure elasticity estimates, but none of the variables related to COOL uncovered evidence of an impact. |
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