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| Author: | Patchen, R. Kolessar, R. |
| Title: | Out of the lab and into the field: a pilot test of the personal portable meter |
| Journal: | Journal of Advertising Research
1999 : JUL, VOL. 39:4, p. 55-68 |
| Index terms: | Electronics industry Broadcasting industry Technology |
| Language: | eng |
| Abstract: | The Arbitron Company has been developing and testing a personal portable meter system capable of detecting exposure to any audio medium, both in-home and out-of-home. With this system an inaudible identification code is embedded into the audio signal of radio, television, cable and other media outlets. These codes are then detected by pager-sized personal meters worn by respondents. This article is a description of this pilot project. |
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