search query: @indexterm BROADCASTING INDUSTRY / total: 139
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| Author: | Lutz, A. |
| Title: | Content-Produktion für den Internetauftritt von Fernsehsendern: Experimente mit verschiedenen Organisationsformen |
| Journal: | Zeitschrift Führung und Organisation
2001 : SEP-OCT, VOL. 70:5, p. 301-308 |
| Index terms: | Internet Marketing Broadcasting industry |
| Language: | ger |
| Abstract: | Since the mit 90s broadcasters in Germany have developed the internet from a marketing instrument to a multifunctional medium combining information, communication, entertainment and transaction (e.g. e-commerce). |
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