search query: @indexterm Broadcasting industry / total: 139
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Author: | Hall, M. |
Title: | Broadcast sponsorship: how does it work? |
Journal: | Admap
2004 : APR, VOL. 39:4, (449) p. 19-22 |
Index terms: | Marketing Brands Advertising Sponsorship Broadcasting industry Models |
Freeterms: | Media |
Language: | eng |
Abstract: | Mike Hall, chairman and creative director of Hall & Partners, offers a synopsis of broadcast sponsorship and how it works. Explaining how programme sponsorship can work and how to measure success, the article details the need to establish a model. There are three key insights about broadcast sponsorship. |
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