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| Author: | Wurff, R. van der |
| Title: | Supplying and viewing diversity: The role of competition and viewer choice in Dutch broadcasting |
| Journal: | European Journal of Communication
2004 : JUN, VOL. 19:2, p. 215-237 |
| Index terms: | Broadcasting industry Competition Netherlands |
| Language: | eng |
| Abstract: | From the late 1980s, the television market in the Netherlands developed in a single decade from a public monopoly to one of the most competitive markets in Europe. As a result, diversity of television supply declined while the absolute number of programmes that viewers could choose from considerably increased. Viewers make use of this increase in viewing opportunities to actively select a diverse combination of programmes from a less diverse supply. Consequently, the Dutch audience views as much diversity in the late 1990s as in the late 1980s. |
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