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| Author: | Schneider, S.L. (et al.) |
| Title: | Incidental framing effects and associative processes: A study of attribute frames in broadcast news stories |
| Journal: | Journal of Behavioral Decision Making
2005 : OCT, VOL. 47:4, p. 261-280 |
| Index terms: | Broadcasting industry Evaluation News reporting |
| Language: | eng |
| Abstract: | This study discusses the effects of framing decision alternatives. It focuses on less examined incidental evaluations that often occur in real-world contexts. The participants of the survey listened to one four variations of a campus radio news broadcast. Each story included the same basic facts, but those facts were carefully phrased to create two negatively and two positively framed stories per broadcast. According to the findings valence-consistent framing effects would occur even though participants did not expect to evaluate the content of the stories. |
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