search query: @indexterm Broadcasting industry / total: 139
reference: 100 / 139
| Author: | |
| Title: | The future of European TV : decline or dynamism? |
| Journal: | Multinational Business
1988 : WINTER, 4, p. 1-13 |
| Index terms: | BROADCASTING INDUSTRY EEC FORECASTING |
| Language: | eng |
| Abstract: | The European Commission is convinced broadcasting will play a major role realizing a "Europe Without Frontiers" by 1992. Realisation of this plan needs substantial funding. Advertising revenues seem to be the main source of funding for quality television programming in Europe in the 1990s. The decisions of the Council of Europe and the European Communities will determine whether the broadcasting industry will grow or stagnate. The proper harmonisation of programming and advertising standards could increase production and trade in the European TV industry. |
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