search query: @indexterm Broadcasting industry / total: 139
reference: 92 / 139
Author: | Hogg, J. |
Title: | Radio's local beatniks |
Journal: | Business
1990 : FEB, p. 114 |
Index terms: | BROADCASTING INDUSTRY ADVERTISING UNITED KINGDOM |
Language: | eng |
Abstract: | Review of 24 new independent local radio stations starting commercial programmes in the UK, and London Jazz Radio FM and its two founders. Battle with 31 franchise seekers. Target audience. Attitude of advertisers. The Jazz FM's business plan. |
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