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Author:Hogg, J.
Title:Radio's local beatniks
Journal:Business
1990 : FEB, p. 114
Index terms:BROADCASTING INDUSTRY
ADVERTISING
UNITED KINGDOM
Language:eng
Abstract:Review of 24 new independent local radio stations starting commercial programmes in the UK, and London Jazz Radio FM and its two founders. Battle with 31 franchise seekers. Target audience. Attitude of advertisers. The Jazz FM's business plan.
SCIMA record nr: 82916
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