search query: @author Zufryden, F. S. / total: 14
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| Author: | Zufryden, F. S. |
| Title: | An empirical evaluation of a composite heterogeneous model of brand choice and purchase timing behaviour. |
| Journal: | Management Science
1978 : 7 MAR VOL.24 p.761-773 |
| Index terms: | STOCHASTIC PROCESSES BRAND LOYALTY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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