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Author:Farley, J. U.
Hulbert, J. M.
Weinstein, D.
Title:Price setting and volume planning by two European industrial companies: a study and comparison of decision processes.
Journal:Journal of Marketing
1980 : WINTER, VOL. 44:1, p. 46-54
Index terms:DECISION MAKING
PLANNING
PRICING
Language:eng
Abstract:
SCIMA record nr: 10668
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