search query: @author Gaul, W. / total: 14
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| Author: | Gaul, W. Lutz, U. |
| Title: | Pricing in international marketing and Western European economic integration |
| Journal: | Management International Review
1994 : VOL. 34:2, p. 101-124 |
| Index terms: | PRICING INTERNATIONAL MARKETING EUROPE, WEST |
| Language: | eng |
| Abstract: | A survey investigating relations between international pricing and Western European Economic Integration was carried out among export-oriented firms in Britain, France and Germany (old federal states). Against the background of the developing European Common Market , price differences arisen from market orientation of international pricing must give way to an approach in which possibility remaining cost differences play a more dominant role. Direct distribution channels may help firms to achieve a high level of central control over final prices. |
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