search query: @indexterm SANITARY PROTECTION INDUSTRY / total: 14
reference: 3 / 14
Author: | |
Title: | Sanitary protection products |
Journal: | Retail Business
1994 : JUL, 437, p. 57-69 |
Index terms: | SANITARY PROTECTION INDUSTRY BRANDS PRICES |
Language: | eng |
Abstract: | The market for sanitary protection products reached a value of 270 million pounds in 1993, a 54% increase on 1989. The press-on towels sector has been the major growth area in recent years, fuelled by the launch of ultra-thin towels in 1992. Ultra-thins took an estimated 33% of sector value in 1993. The trend away from towels has been halted. The market has been characterised by a high level of new product launch activity in recent years. Major launches since 1989 include the entry of Procter and Gamble into the market. |
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