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| Author: | Norburn, D. Schoenberg, R. |
| Title: | European cross-border acquisition: how was it for you? |
| Journal: | Long Range Planning
1994 : AUG, VOL. 27:4, p. 25-34 |
| Index terms: | LONG RANGE PLANNING EUROPE MERGERS |
| Language: | eng |
| Abstract: | The last 10 years have seen acquisition as a favoured means to maintain earnings per share expectations despite the risks. The formation of the Single Market has accelerated activity yet there are still a high number of failures. A survey was undertaken to ascertain the context of British cross-border acquisition activity in Europe. The apparent major reason was the desire to expand from the national domestic market but remain based on existing product-market strengths. |
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