search query: @author Gaul, W. / total: 14
reference: 6 / 14
Author: | Wartenberg, F. Gaul, W. Decker, R. |
Title: | Alternativ-Modell: Neuronale Netze in der Kaufverhaltensforschung. |
Journal: | Absatzwirtschaft
1994 : JUL, p. 66-69 |
Index terms: | CONSUMER BEHAVIOUR NEURAL NETWORKS DECISION SUPPORT SYSTEMS COMPUTERS MARKETING MIX MARKETING MANAGEMENT |
Language: | ger |
Abstract: |
SCIMA