search query: @author Gaul, W. / total: 14
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| Author: | Wartenberg, F. Gaul, W. Decker, R. |
| Title: | Alternativ-Modell: Neuronale Netze in der Kaufverhaltensforschung. |
| Journal: | Absatzwirtschaft
1994 : JUL, p. 66-69 |
| Index terms: | CONSUMER BEHAVIOUR NEURAL NETWORKS DECISION SUPPORT SYSTEMS COMPUTERS MARKETING MIX MARKETING MANAGEMENT |
| Language: | ger |
| Abstract: |
SCIMA