search query: @author Zufryden, F. S. / total: 14
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| Author: | Jones, J. M. Zufryden, F. S. |
| Title: | Adding explanatory variables to a consumer purchase behavior model: an exploratory study. |
| Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 323-334 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING MODELS PURCHASING |
| Language: | eng |
| Abstract: |
SCIMA