search query: @indexterm FAX / total: 14
reference: 5 / 14
| Author: | Tse, A. Au, A. et al |
| Title: | A comparison of the effectiveness of mail and facsimile as survey media on response rate, speed and quality |
| Journal: | Journal of the Market Research Society
1994 : OCT, VOL. 36:4, p. 349-355 |
| Index terms: | FAX MAIL SURVEYS RESPONSE RATE |
| Language: | eng |
| Abstract: | This study attempts to compare the effectiveness of fax as survey medium with mail in terms of response rate, speed and quality. A short questionnaire with eight easy-to-answer questions was used as the survey instrument and was faxed/sent to 620 managers. One hundred usable questionnaires were collected representing a response rate of about 16%, which is considered satisfactory for similar studies conducting in Hong Kong. |
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