search query: @author Johnson, E. / total: 14
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| Author: | Chapman, G. Johnson, E. |
| Title: | The limits of anchoring |
| Journal: | Journal of Behavioral Decision Making
1994 : DEC, VOL. 7:4, p. 223-242 |
| Index terms: | DECISION MAKING LOTTERIES PREFERENCES |
| Language: | eng |
| Abstract: | Anchoring and adjustment is a pervasive bias in which decision makers are influenced by random or uniformative numbers of starting points. As a means of understanding this effect, we explore two limits on anchoring. In Experiments 1 and 2, implausibly extreme anchors close to the expected value of the lotteries evaluated. In Experiments 2 and 3, anchoring occurred only if the anchor and preference judgment were expressed on the same scale. |
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