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| Author: | Phelps, J. Gonzenbach, W. Johnson, E. |
| Title: | Press coverage and public perception of direct marketing and consumer privacy |
| Journal: | Journal of Direct Marketing
1994 : SPRING, VOL. 8:2, p. 9-22 |
| Index terms: | DIRECT SELLING PRIVACY PERCEPTION |
| Language: | eng |
| Abstract: | This study begins to fill a void in the literature by addressing three important but as yet unanswered questions. First, how much have the media covered the consumer privacy issue and how have they focused their coverage on this issue? Second, how salient is the privacy issue to the public and has that salience increased over time? Third, is there any evidence to suggest that media salience of the issue is leading to public salience of the issue? |
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