search query: @author Klemperer, P. / total: 14
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| Author: | Klemperer, P. |
| Title: | Competition when consumers have switching costs: an overview with applications to industrial organization, macroeconomics, and international trade |
| Journal: | Review of Economic Studies
1995 : OCT, VOL. 62(4):213, p. 515-540 |
| Index terms: | COMPETITION INTERNATIONAL TRADE |
| Language: | eng |
| Abstract: | The author surveys recent work on competition in markets in which consumers have costs of switching between competing firms' products. In a market with switching costs , a firm's current market share is an important determinant of its future profitability. He also examines how the firm's choice between setting a low price to capture market share, and setting a high price to harvest profits by exploiting its current locked-in customers, is affected by the threat of new entry, interest rates, exchange rate expectations, the state of the business cycle , etc. |
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