search query: @author Stewart, D. W. / total: 14
reference: 13 / 14
Author: | Stewart, D. W. |
Title: | The application and misapplication of factor analysis in marketing research. |
Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 51-62 |
Index terms: | FACTOR ANALYSIS |
Language: | eng |
Abstract: |
SCIMA