search query: @author Hooley, G. J. / total: 14
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| Author: | Hooley, G. J. |
| Title: | The multivariate jungle: the academic's playground but the manager's minefield. |
| Journal: | European Journal of Marketing
1980 : VOL. 14:7, p. 379-386 |
| Index terms: | DECISION MAKING MARKETING MULTIVARIATE DISTRIBUTIONS |
| Language: | eng |
| Abstract: |
SCIMA