search query: @author Hooley, G. J. / total: 14
reference: 13 / 14
Author: | Hooley, G. J. |
Title: | The multivariate jungle: the academic's playground but the manager's minefield. |
Journal: | European Journal of Marketing
1980 : VOL. 14:7, p. 379-386 |
Index terms: | DECISION MAKING MARKETING MULTIVARIATE DISTRIBUTIONS |
Language: | eng |
Abstract: |
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