search query: @author Hooley, G. J. / total: 14
reference: 12 / 14
| Author: | Hooley, G. J. |
| Title: | Multidimensional scaling of consumer perceptions and preferences. |
| Journal: | European Journal of Marketing
1980 : VOL. 14:7, p. 436-448 |
| Index terms: | CIGARETTE INDUSTRY CONSUMER BEHAVIOUR MARKET RESEARCH MULTIDIMENSIONAL SCALING |
| Language: | eng |
| Abstract: |
SCIMA