search query: @author Marsden, D. / total: 14
reference: 4 / 14
| Author: | Marsden, D. Littler, D. |
| Title: | Evaluating alternative research paradigms: a market-oriented framework |
| Journal: | Journal of Marketing Management
1996 : OCT, VOL. 12:7, p. 645-655 |
| Index terms: | MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA