search query: @author Roberts, E. B. / total: 14
reference: 3 / 14
| Author: | Roberts, E. B. Senturia, T. A. |
| Title: | Globalizing the emerging high technology company (Produktentwicklung; Neue Produkte; Betrieblicher Export; Verkaufsorganisation; Vertriebsorganisation) |
| Journal: | Industrial Marketing Management
1996 : NOV, VOL. 25:6, p. 491-506 |
| Index terms: | |
| Freeterms: | COMPUTERINDUSTRIE |
| Language: | eng |
| Abstract: | Two traditional models of global expansion were evaluated in a exploratory effort to explain the globalization patterns of emerging high technology companies. In-depth field interviews were conducted with 19 companies that supply software or peripheral products for desktop computing to explore their timing and aggressiveness in entering markets outside of North America, their structures and patterns for expansion, and their success. |
SCIMA