search query: @author Zufryden, F. S. / total: 14
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| Author: | Zufryden, F. S. |
| Title: | A tested model of purchase response to advertising exposure. |
| Journal: | Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 7-16 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA