search query: @author Johnson, E. / total: 14
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| Author: | Geragthy, M. Johnson, E. |
| Title: | Revenue management saves national car rental |
| Journal: | Interfaces
1997 : JAN-FEB, VOL. 27:1, p. 107-127 |
| Index terms: | MANAGEMENT REVENUE CARS |
| Language: | eng |
| Abstract: | In 1993, National Car Rental faced liquidation. General Motors Corporation (National's parent) took a $744 million charge against earnings related to its ownership of National Car Rental Systems. National faced liquidation with the loss of 7,500 jobs, unless it could show a profit in the short term. National initiated a comprehensive revenue management program whose core is a suite of analytic models developed to manage capacity, pricing and reservation. As it improved management of these functions, National dramatically increased its revenue. |
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