search query: @author Ferrell, O. C. / total: 14
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| Author: | Hult, G. T. M. Ferrell, O. C. |
| Title: | A Global Learning Organization Structure and Market Information Processing |
| Journal: | Journal of Business Research
1997 : OCT, Vol. 40:2, p. 155-166 |
| Index terms: | ORGANIZATIONAL LEARNING ORGANIZATIONAL STRUCTURE GLOBAL MARKETING |
| Language: | eng |
| Abstract: | This study develops and test a model of global learning organization structure and market information processing using the purchasing process of a Fortune 500 multinational corporation. The focus is on the activities and relationships between the domestic and international strategic business units (SBUs) and the buying center of the organization. Based on a sample of 179 domestic and 167 international SBUs, the results suggest that the level of market information processing in the purchasing system is influenced by the learning structure antecedents of openness and localness which, in turn, positively influence the level of customer orientation as perceived by the SBU users. |
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