search query: @indexterm PASTA INDUSTRY / total: 14
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| Author: | |
| Title: | The Italian market for pasta |
| Journal: | Market Research Europe
1998 : FEB, VOL. 30:2, p. 119-169 |
| Index terms: | MARKET SURVEYS FOOD INDUSTRY PASTA INDUSTRY CONSUMPTION BRANDS ITALY EUROPE |
| Language: | eng |
| Abstract: | This survey analyses the retail market for pasta and noodle products in Italy, covering the time period 1993-1997, with estimates for the latter year based on part-year data. Forecasts are to year 2002. Italy has highest per capita consumption of pasta in Europe, indicating little scope for volume growth. In 1995 retail sales of pasta totalled 1,194,000 tonnes, equating to a fall of 4.9% over the review period. The value of pasta market amounted to L2,675 billion in 1995, having fallen by 30.7% over the same period in nominal terms. Barilla dominates the Italian pasta market with 41.2% of value sales in 1997. Discounters rapidly penetrated the market, achieving 17.6% of pasta volumes retailed in 1997. The pasta market is predicted to fall in constant value terms by 13.7% during the forecast period. |
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