search query: @author Swan, J. E. / total: 14
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| Author: | Cosse, T. J. Swan, J. E. |
| Title: | Power and safety appeals in auto advertising. |
| Journal: | Journal of Advertising Research
1981 : AUG, VOL. 21:4, p. 27-34 |
| Index terms: | SAFETY ADVERTISING CAR INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA