search query: @author Farley, J. U. / total: 14
reference: 8 / 14
Author: | Farley, J. U. Tapiero, C. S. |
Title: | Using an uncertainty model to assess sales response to advertising. |
Journal: | Decision Sciences
1981 : JUL, VOL. 12:3, p. 441-455 |
Index terms: | SALES MANAGEMENT STOCHASTIC PROCESSES ADVERTISING EFFECTIVENESS MAIL ORDER SELLING PROBABILITY |
Language: | eng |
Abstract: |
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