search query: @author Adams, M. / total: 14
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| Author: | Adams, M. Day, G. Dougherty, D. |
| Title: | Enhancing new product development performance: an organizational learning perspective |
| Journal: | Journal of Product Innovation Management
1998 : SEP, VOL. 15:5, p. 403-422 |
| Index terms: | PRODUCT DEVELOPMENT ORGANIZATIONAL LEARNING INNOVATION |
| Language: | eng |
| Abstract: | The study identifies three organizational learning barriers: avoiding ambiguity, compartmentalized thinking, and inertia. For the participants in this study, these barriers persistently act in specific ways to inhibit market learning. In acquiring market information, people typically focus on less ambiguous, more easily understood technologies and business truisms. Dissemination of market information is hindered because people focus on their own goals, which are often defined within their department's role instead of the overall goals of the project. |
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