search query: @author Boddewyn, J. J. / total: 14
reference: 11 / 14
| Author: | Boddewyn, J. J. |
| Title: | Comparative marketing: the first twenty-five years. |
| Journal: | Journal of International Business Studies
1981 : SPRING-SUMMER, VOL. 12:1, p. 61-79 |
| Index terms: | INTERNATIONAL MARKETING MARKETING MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA