search query: @author Gaul, W. / total: 14
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| Author: | Baier, D. Gaul, W. |
| Title: | Optimal product positioning based on paired comparison data |
| Journal: | Journal of Econometrics
1999 : MAR/APR, VOL. 89:1-2, p. 365-392 |
| Index terms: | ECONOMETRICS PRODUCTS COMPARATIVE RESEARCH |
| Language: | eng |
| Abstract: | A new approach for analysing paired comparison data is proposed which combines a probabilistic ideal point model with product positioning issues. Unlike traditional approaches based on paired comparison data, the same formulation is used for estimating a joint space representation of consumer segments ands products as well as for determining optimal product positioning options in a relevant product-market. |
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