search query: @author Zufryden, F. S. / total: 14
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| Author: | Zufryden, F. S. |
| Title: | A Logit-Markovian model of consumer purchase behavior based on explanatory variables: Empirical evaluation and implications for decision making. |
| Journal: | Decision Sciences
1981 : OCT, VOL. 12:4, p. 645-660 |
| Index terms: | BRAND LOYALTY CONSUMER MARKETS MARKETING MODELS MARKOV CHAINS PURCHASING |
| Language: | eng |
| Abstract: |
SCIMA