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| Author: | Wind, Y. Robertsin, T. S. Fraser, C. |
| Title: | Industrial product diffusion by market segmentation. |
| Journal: | Industrial Marketing Management
1982 : FEB, VOL. 11:1, p. 1-8 |
| Index terms: | FORECASTING MARKET SEGMENTATION NEW PRODUCTS |
| Language: | eng |
| Abstract: |
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