search query: @freeterm CUSTOMIZATION / total: 14
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| Author: | Chryssochoidis, G.M. Wong, V. |
| Title: | Customization of product technology and integrated (international) new product success: Mediating effects of new product development and rollout timelines |
| Journal: | Journal of Product Innovation Management
2000 : JUL, VOL. 17:4, p. 268-285 |
| Index terms: | R&D Product development Time Europe |
| Freeterms: | Customization Product introduction |
| Language: | eng |
| Abstract: | This study examines the relationships btw. product technology customization, the timeliness in completion of both the new product development effort and of both the new product development effort and international market launches, and new product success. The study that reports on new product launches across European markets, is based on personal interviews with senior managers in 30 multinational companies. The results imply that international product managers have to assign greater priority to assessing the relative advantages of customizing new product technology and not to consider the timing implications for both the new product development effort and subsequent rollout. |
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